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Digital Marketing Manager

 

Established in 2005 and headquartered in Charlotte, North Carolina, SnapAV is a manufacturer and exclusive source of more than 2,000 audio, video, surveillance and networking products for the residential and commercial integration market.  For six years running, SnapAV has been named to the prestigious Inc. 500|5000, a list of the fastest-growing privately held companies in America. In addition to its Charlotte headquarters, SnapAV has operations in, Dallas, Fresno, Thousand Oaks and Taipei, with over 250 employees internationally.

 At SnapAV we engage customers with curiosity, energize them with passion, and execute everything we do with integrity as we create innovative solutions to IMPACT the connected world.

 Engage with Curiosity

Teamwork:  Creates a constructive work environment by contributing ideas, being receptive to other’s ideas, and leveraging differences with integrity.

Communication Skills:  Listens intently and displays curiosity, asking questions that lead to an impactful, collaborative environment.

Decision Making / Problem Solving:  Listens to the opinions of others, evaluates problems, and proposes constructive solutions.

 

Energize with Passion

Job Knowledge:  Learns how the business works and builds expertise while leading others to grow their own skills.

Managing Work:  Sets priorities and determines resource needs to achieve goals efficiently and is accountable for results.

Develop Motivate:  Inspires by sharing knowledge and motivating others to success through self-development.

 

Execute with Integrity

Customer Focus:  Is a trusted customer advocate, selflessly meeting all internal and external needs with integrity.

Action Oriented:  Passionate about the work and the goals of the company, maintaining high levels of productivity and a positive impact.

Strategic Agility:  Understands the company’s vision, prioritizes their work accordingly and makes knowledgeable decisions.

 

Position Description

The Digital Marketing Manager will report to the Director of Marketing Operations and will be responsible for the strategic development and management of targeted marketing campaigns on SnapAV.com.  This role will experiment with different campaign approaches, is metrics-oriented, capable of interpreting complex reports, and translating the results into future campaign actions.  The Digital Marketing Manager should have experience working effectively in a fast-paced environment, have proven experience managing priorities and working effectively across internal stakeholders.

 

Specific Responsibilities

  • Create, manage and optimize dynamically targeted content to achieve established business goals
  • Leverage customer attributes and purchase behavior to personalize customer interactions designed to increase average order size
  • Test and optimize a dynamic product recommendation strategy to maximize the percentage of cross sell purchases online
  • Work cross-departmentally to ensure effective audience targeting, successful campaign launch and optimization, and accurate measurement of campaign performance
  • Build out targeted messaging campaigns based on customer lifecycle segments to influence online engagement
  • Create and maintain regular reporting on overall performance and individual campaign analytics

 

Required Qualifications

  • Bachelor’s Degree in Marketing or relevant field
  • 5+ Years’ experience of integrated marketing disciplines
  • Experience with Google Analytics
  • Demonstrated track record of analytical skills and data-driven thinking
  • Knowledgeable with marketing automation best practices, technologies and trends

 

Preferred Qualifications

  • Experience with marketing disciplines such as audience identification and analysis, targeting, experience design, digital production, and online analytics
  • Experience using Dynamic Yield
  • Experience in a business-to-business (B2B) environment
  • Previous experience within Consumer Electronics

  

SnapAV is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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